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Thursday, March 18, 2004


I experienced another facet of corporate life today. Ploughed the fallow furrows of the dusty by-lanes of Saharanpur with the Dealer Salesman of the Wholsale Distributor. All this frenzy is a by-product of my Marketing Induction on the field, to enhance the preparedness ( and perhaps minimise damage ) when I begin my new assignment in Bombay.

It was a sweltering day, made all the more arduous by trudging about 8 kms. on foot, and made my work-related woes fade into oblivion--Boy, do I have it easy or what !! It also exposed me to the vulnerability of the market-leader hegemony that I am so ensconced with, in ITC.

More about this later.


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